OUR BILLBOARDS MOVE, THERE'S DON'T!

Big Impact.
Big Miles. Big Results.

Turn America's highways into your brand canvas. If you’re comparing advertising by cost per thousand gross impressions (CPM), mobile advertising on a semi-trailer is often one of the most cost-efficient traditional advertising formats.

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BillAdz Semi Truck Head
40k – 60k
Daily Impressions
97%
Recall Rate
Cost-Effective
Lowest CPM in Outdoor Ads
Cost Efficiency

Approximate CPM Comparison

See how semi-trailer wraps compare against traditional and digital media channels in Cost Per Thousand Gross Impressions (CPM).

Advertising Medium Typical CPM Est. Daily Impressions Audience & Reach Notes
Semi-Trailer Wrap $0.50 – $3.00 40,000 – 60,000 Travels through multiple markets; reaches high-density highway traffic daily.
Static Billboard $2.00 – $10.00 15,000 – 50,000 Fixed location with limited local geographic reach.
Digital Billboard $5.00 – $20.00 20,000 – 80,000 (shared) Rotating displays shared with multiple competing advertisers.
Radio Advertising $5.00 – $15.00 50,000 – 200,000 (listeners/spot) Audio-only format during peak commute hours.
Facebook / Instagram Ads $5.00 – $15.00 5,000 – 500,000+ (budget-dependent) Varies based on audience targeting and competition.
Local Television $10.00 – $30.00 20,000 – 150,000 (per spot) High visual impact for localized broadcast markets.
Google Search Ads Significantly Higher 1,000 – 100,000+ (keyword-dependent) High intent targeting where users are actively searching to buy.
View Size & Specs
Semi trailer in heavy highway traffic Convoy of trailers on a multi-lane highway Highway traffic near Fort Worth with billboard signage Branded delivery trailer on the highway Branded trailer driving under an overpass Multiple trailers crossing a highway interchange Trailer driving head-on in highway traffic Branded trailer with full side advertisement Box truck driving past the Dallas skyline Trailer driving on a Miami highway MG1 Motorsports branded race trailer
Placement Specs

Billboard Size & Specs

High-visibility trailer placements designed for maximum exposure on 53' semi-trucks.

SIDE PLACEMENT

27' x 8' Side Billboard

27' x 8' Billboard on 53' Trailer Specs

Large-scale side placements give passing drivers long-duration exposure across multi-lane highways.

  • Billboard Size: 27 ft Wide × 8 ft Tall (216 sq ft)
  • Trailer Length: 53 ft
  • Total Trailer Height: ~13.5 ft
  • Usable Side Height: ~9 ft
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REAR PLACEMENT

Rear Trailer Billboard

Billboard Size on Rear of Trailer Specs

Highly visible to vehicles trailing behind. Perfect for driving website traffic, phone calls, and immediate calls-to-action.

96"
Wide (8 ft)
110"
Tall (9.2 ft)
  • Typical Billboard Dimensions: ~8.5 ft Wide × 9–9.5 ft Tall
  • Standard Frame Size: 96" Wide × 110"–114" Tall
  • Visible Clear Area: ~73.3 sq ft (after door hardware)
  • Primary Strengths: High Recall, Long-Distance Visibility
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How BillAdz Works

From concept to highway in four simple steps.

1

Strategy & Routing

We analyze your target demographic and match you with specific trucking routes to maximize relevance.

2

Design & Print

Submit your artwork or let our designers adapt it to the specific dimensions of your chosen truck placement.

3

Installation

Our certified installers apply the premium vinyl wraps to the trailers, ensuring a flawless finish over door hardware and frames.

4

Drive & Track

Your mobile billboard hits the road. Log into your dashboard anytime to track location and impressions.

Broad Brand Awareness

For broad brand awareness, a semi-trailer can be an excellent value because it travels through many markets and reaches thousands of different audiences throughout the day.

Direct Response Strategy

For generating immediate leads or sales, targeted digital advertising (such as Google Search or social media) may produce a better return despite a higher CPM, because you’re reaching people who are actively searching.

Are you a Fleet Owner selling advertising space?

Advertisers will likely compare your offering to standard billboard CPMs. Showing your annual mileage, the states you travel through, and estimated impressions can help justify premium pricing for your trailer space.

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Ready to Dominate the Road?

Get custom CPM estimates and route availability tailored to your business goals. Our strategists respond within 24 hours.

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